2026 MarchRoll : Concept dev, Art Direction, Design and Animation Produced at OS studio3D broadcast package for the Major League Rugby channel. Based on the theme of "intensity breaking through the darkness," I developed the design using MLR's official brand colors. Since the league is currently in an underdog position with just six teams, I wanted to highlight that fighting spirit. I used rough textures to capture and express their raw energy on screen.
Major League Rugby 3D GRPX
Broadcast Assets
In addition to the opening stinger, I created various on-air graphics including logo bumpers, under review screens, replay transitions, and evergreen beauty shots. I applied the same animation structure across three different color themes, with each color carrying a specific meaning, Red for Passion and blood, Dark Grey: Roughness and raw energy, White: The pure, noble spirit of sportsmanship.
